I work on how AI tooling earns its way into the week a team already has. The projects below are what I've shipped, what I've learnt and what I'm still figuring out.
A cross-functional innovation forum at Brennan that I co-lead alongside a broader core team. Standing seats across Marketing, Solution Architecture, Bid Management and Sales Operations, with other voices pulled in to challenge, inspect and hone. Most of the work projects on this site started here.
An AI sales agent that turns Teams discovery transcripts into five sections of structured deal intelligence. v1 overreached and stalled. v2 ships, because adoption and platform constraints shaped every design choice.
Data-led coaching for AM, BDM and the Presales lead. A rep 1-pager for weekly 1:1s and a Presales leadership dashboard for SA capacity decisions.
Keeps outputs from Claude and Copilot Cowork on-brand the first time, without forcing every document through a central gatekeeper. The first of a small family of Brennan-aware skills.
A privacy-first AI workout coach for iPhone and Apple Watch. The portfolio piece covers the positioning workshop, the AI integration architecture, the native Apple stack and the freemium model. Now in TestFlight beta.
A productised catalogue of proposal and RFx templates. The interesting part wasn't the templates, it was using Claude as the entire team behind the product: copy, design, document generation, legal.
Most AI tooling fails because it optimises for capability, not adoption. The hard work is making the tool fit the operating rhythm of the team that has to run it every day.